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Faculty of Business & Government
bdigital

Asia Pacific Career Conference

Our Process

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THE CHALLENGE

During the two-year break, the mission statement of BYU-Hawaii changed, leading to a request for a rebrand of the event. The student-led bdigital marketing agency was tasked with promoting the rebranded APCC to the campus community of 3,000 new students.

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THE SOLUTION

Students led a comprehensive digital marketing campaign, revitalizing event assets, strategizing impactful email campaigns, conducting market research, and creating a rebranding kit for future implementation and growth.

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THE RESULTS

APCC 2022 exceeded pre-COVID numbers, attracting new students and maintaining employer participation. With bdigital's guidance and ongoing rebranding, the event committee anticipates a promising future for the career conference.

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The Event

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There are three men talking to each other at a booth. Two of them are wearing white dress shirts and the other man is wearing a red shirt. There are water bottles on the table and white signs. They look like their conversation is going well as the man in the red shirt is smiling.
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There is a male student wearing a white dress shirt, a red lanyard around his neck, and a grey backpack. He has glasses on. He is talking to a man on the other side of the table. The man is wearing a black suit with a white shirt and a black and yellow tie. They are talking to each other.
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A photo taken from a high angle of a career conference held in a gym. The stairs are red and there are several black tables and chairs set up in five different lines. There are several people walking around to look at the different booths being featured that day. The floor is grey and there are green plants placed around the room.
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APCC Testimonial

Deliverables

APCC Guidebook.pdf

APCC Rebranding Kit.pdf

APCC Final Report.pdf