Are These Three Colors Turning Off Your Customers?

“93% of consumers place color and appearance above other factors when making a buying decision,” according to Insider. That means you may be turning away every 93 out of 100 people when you choose the wrong colors. Different colors can affect your customers in certain ways that can be very beneficial or very negative. Choosing which color scheme you use for your website may not be life or death exactly, but it can affect the outcome greatly.

Here are several colors to avoid:

• Brown; this color is very hard to utilize in any branding. On a color scheme, brown can be very difficult to match with other colors, and not many companies have pulled off this color.
• Bright colors; having extremely bright colors are distracting and are easy to pull the focus off your logo or anything else that color might be attached to. Avoid using brighter colors as they tend to make your site look less professional.
• Red; red is often associated with anger, blood, and other negative connotations. Though McDonald’s and school cafeterias love using red, this one should be considered only very carefully if it is going to be used. 

If you need help understanding which colors affect your audience psychologically and emotionally, check out this guide by marketing guru Neil Patel. It simply illustrates how using different colors can help invoke different emotions depending on the desired results that you are looking to achieve.

The process of deciding which color scheme to choose can either be seen as too complex or too simple. Either way, here are a couple of easy steps that you can follow.

1. Decide what message you want your logo or brand to send in individual words (Ex: Innovative, Trustworthy, Happy, etc.)
2. Find the main color that you like and believe will help your audience to recognize your brand even more. 
3. Use this color palette creator from Canva, and pick out secondary or complementary colors that will you give you the direction in putting together your branding guide
4. Get a free consultation from b digital and see how we can help incorporate those new colors in your digital media marketing efforts. Our focus is to drive engagement that will give you a greater ROI.

Don’t be afraid to take some time with this and enjoy the process. Colors can be fun, bold, inspiring, and really understanding how this helps give life to your business is important. Come up with different color palettes and ask one of our graphic design specialists to incorporate these new colors mixed with a/b testing to see how it raises awareness for your branding.

Next, make sure to use these as much as possible! Social media users love seeing different color schemes and patterns on accounts and are attracted to websites with unique designs and colors. Take a look at Instagram and look over the photos you and your business are posting. Does it look like there’s a pattern or everything is random? We’re here to help as well! Talk to us and we’ll make sure to listen to your goals and expectations so that we can create a customized plan to implement these new changes. Our digital media experts can show you where you can improve your social media pages to increase traffic to your website that will result in more eyes looking at your product or service.