Yuchen Yang (Marcus) is a senior student from China, majoring in Marketing with minors in Visual Arts and Political Science. Throughout his academic journey, he has delved deeply into market analysis and consumer behavior, actively participating in market research and advertising design projects. This has enabled him to master data analysis and visual communication skills. His background in visual arts has enhanced his creative design abilities, allowing him to excel in creating compelling marketing materials. Additionally, his studies in political science have given him a profound understanding of public policy and global market dynamics, which are integral to his formulation of effective marketing strategies. He is proficient in using tools like Adobe Creative Suite and Google Analytics and is dedicated to seamlessly integrating artistic creativity with marketing strategy.
