In this article, we explore organic traffic that can help to bring more viewers to your website.
Driving traffic is important to your business. With more traffic comes more leads, more conversions, and more sales. The first thing people think of to drive more traffic is paying ad, however, is it the best way?
Please take a look at these three sets of amazing data:
- Compared with organic social media, SEO traffic has increased by more than 1000% (BrightEdge).
- Natural search accounts for 53.3% of total website traffic (BrightEdge
- The top ranking has a 28.5% click-through rate. When it reaches the tenth place, the click-through rate drops to 2.5% (Backlinko).
It showed the importance of SEO.
SEO is one of the best ways to drive long-term traffic to your website. It may also take quite a bit of time to build authority and rankings on a new site but once you have some solid rankings, those keywords will drive consistent traffic to your website for a long time into the future. In other words, it’s hard to build your SEO… but it’s also hard to lose your SEO.
What is search engine optimization?
Search engine optimization is SEO (Search Engine Optimization) can make your website rank higher on the Google search results page.
The formula for building your website’s SEO is really quite simple.
- Create the best content for relevant keywords that you want to rank for. Look through what's currently on Page 1 for your given keyword phrase and then try to create a more specific blog post on the topic
- Guest blog consistently on other similar websites to build backlinks. Ahrefs has a great article that will help you do that.
There are four key points of SEO.
- Keyword research: understand what people search for in Google and other search engines.
- In-site optimization: also relevance, making it easier for search engines (bots) to understand your content.
- Off-site optimization: also known as authority, the purpose is to let search engines understand the trust of your website.
- Technical optimization: all behind-the-scenes technologies to make it easier for search engines to find your content.
To conclude, you can either pay for advertisements or you can put in the work necessary to get organic traffic… money or time. Check out bdigtial if you want to know more ways to grow your digital presence. We are the student-lead agency who is excited to help you!