Increase your ROI on marketing strategies with these five tips.
Marketing is not easy for start-ups that are now starting anew or have already started. Startups do not have many alternatives to choose from because they lack resources or professional manpower. Therefore, startups should establish and implement marketing strategies more precisely and strategically. However, at least five key elements for a successful marketing strategy are presented by utilizing fewer resources effectively.
Clear customer targeting and persona analysis marketing strategy establishment always begins with "Who is my customer?" In particular, startups that lack resources should target more accurately and in detail. Most start-ups' motivation for start-ups probably began with customer inconvenience or problems with existing products and services. If it is not clear who the customer is, it will not be clear who identified the problem. If the customer becomes vague, the customer's needs or needs will be blurred. Right now, I have to start by figuring out who my customers are, which group they belong to, what characteristics they have, which of the existing products they are using, and which channel they purchase through. Let's not forget that there are already various competitors in the market and we have to differentiate ourselves so that we can dig into the gap. Once the target customer base has been set, we have to create a persona.
Understand the purchase journey. To understand the purchase journey, it is necessary to understand the customer's purchase process and understand its behavior and problems. There are various analysis tools and tracking tools in the market.
Differentiated positioning from competitors. It is necessary to analyze the preceding and provide services or products that differentiate them from competitors in the existing market. The core of a startup's marketing strategy is to secure a competitive advantage over customers by providing products or services that competitors cannot provide.
Checking the optimal marketing channel. It is too much for startups that lack various resources to use and manage all marketing channels. Start-ups are forced to use fewer resources to produce high efficiency results, so they have to analyze and select the value provided by my company and the marketing channel that best suits their target customers. It is not just a marketing channel that can promote this company or service, but a few channels that are most likely to cause actual purchasing behavior of customers should be used strategically.
Effective content and SEO. When the optimal marketing channel is selected, content that delivers messages to customers through the marketing channel and SEO for exposure should be conducted. Interesting content should be continuously updated and effectively exposed to customers' searches through SEO. Content should not only induce interest, but also encourage customers to actually purchase it by proposing differentiated selling points. Marketing may be easy for startups to neglect, but it is actually the most important part. This is because how effectively you establish and proceed with marketing plans determines how quickly and effectively you can meet customers and enter the existing market. What if you still don’t have enough resources? That is the reason why we, b digital, is here to help you! We are the student-led digital marketing agency consist of international students to provide the total marketing strategies, branding, or other marketing solutions. Let’s go to the beyond the wave together!