Your target audience uses social media at certain times, learn why you should post yours at certain times.
Social media is no longer just a friend-to-friend interaction. Social media is a place where people are searching for businesses, and more and more people are turning their social media into a business. Your profile and entire social presence are just if not more important than your website or store. Your social media is usually the first contact customers have with your business, so it is essential to be prepared, organized, and have five scheduled posts lined up.
Why schedule your posts?
1. Proactive Planning Maximizes Potential
Like how a book is edited and rewritten a hundred times before publication, the same goes for high-quality content and presentation. It is important to know and stay on brand, so your audience will recognize who you are. Instagram, for example, is a great place to show a cohesive brand with multiple pictures side by side. Taking the extra time to plan and map out your post layout for the week will allow you to catch any errors before it’s too late.
2. Post When Your Audience is Awake
Engagement and feed algorithms make optimizing your posting times very valuable. Know the activity levels of your audience. When are the majority of your audience most active? Does their activity level correlate with what time zone they are in? Take advantage of the prime posting time and schedule your post right when your audience is scrolling on social media. Greater engagement equals greater visibility from those who may not already be a follower of yours.
3. Build a Rhythm
Consistency is key. Social media is very competitive, so it is crucial to building a posting rhythm for your audience to keep them engaged. This rhythm will let your audience know what they should expect from you and look forward to. Scheduling posts in a consistent manner will not only keep you organized but let you live worry free knowing that you will have a pre-made post come out right at the time you need it. Even on the days you may get super busy, your scheduled posts will be proactive for you.
4. Focus Your Call-to-Action
Call-to-Action relies on your purpose for social media; is your goal to use social media to direct user traffic to your website? If so, how simple and accessible is your customer's call to action? When scheduling your posts, stories, and reels, every point of contact with your audience allows them to have easy access to your website or product. The scheduled posting times will let you plan to keep continuous engagement with your audience and smooth CTA.
5. Work Smarter, Not Harder
Preparation is key. Creating scheduled reminder posts at a consistent rate leading up to the event date will raise awareness and engagement when planning for your ad campaigns or events. Why take a chunk of time posting every day when you can publish an entire week to be scheduled in one go? Scheduled posts can be planned days, weeks, even months in advance. Why not utilize that and make your life easier?
Scheduled posts for businesses are more accessible than you think! Plenty of websites, apps, and tools make scheduling posts for multiple social media platforms a breeze. The top-rated scheduling platforms include Social Pilot and Hootsuite.