See how you can improve your website to see more success.
Years ago, people would wait patiently for minutes while their page loaded. Now, if they have to wait even several seconds, they quickly become unsatisfied and move on. In a similar fashion, sales funnels should be designed to quickly and smoothly move along curious customers. Making it hard to understand where to click to buy a product can drive away sales, which is why it’s important to review your sales funnel.
Here are four simple steps to make sure your website is optimized effectively.
Stay consistent. Each website is unique and different from the other million sites that are on the internet. Make sure that whatever design you go with, it has the same or similar design on each page. This makes it easier for your customers to quickly learn where to go if they want to look for something. Try creating a set of three to five templates that you will use for your various pages so that you can refer back to this anytime.
Keep the layout simple. Having different content everywhere can be difficult for the eyes to follow, for the reader to focus, and ultimately will not keep the sales funnel going. Keep this rule of thumb when planning the layout. Can you scroll easily with your thumb on your phone when looking at your website? If you find it difficult to navigate on your phone using one hand, odds are it may be not the best format for your customers. Though you have more space with the desktop, keep the eyes scrolling in a straight line from top to bottom.
Use easy-to-read colors. If you haven’t read our article talking about colors and how they affect your business, click here. Certain colors will affect the quality of your text and can be the difference between a professional-looking website and one made poorly. Colors should be used in a way to help the reader’s eyes move in the direction that you want it to. Extremely bright and dark colors should especially be avoided with text.
Use big font sizes for big words. Words that you want to attract your audience’s attention with, make it really pop out on your website. This takes some careful planning too, as if not executed correctly, can look like the newspaper you see with cheesy sales events. Once again, the trick is to place it so that your customer’s eyes can keep scrolling from top to bottom in one single, smooth direction.
As a bonus tip, Hubspot writes that “according to 62% of those polled, including contact information on your website is critical.” Often floating boxes that follow the screen are great as they help the customer feel that they can contact your business anytime, creating a sense of trust. Want more ideas? Take a look at different website design examples from Hubspot.
Market research is always a valuable tool to use for these situations as well. Surveying which types of website layouts, fonts, and even small details like button sizes affect your audience is an excellent goal. Our students learn marketing research in their classes here at BYU–Hawaii and are informed and passionate about finding new data and trends. On top of that, a/b testing is a great way to check your results and to get feedback from real viewers on what could be done better or what is working well.
Websites are your business. Making sure that it is presentable, organized, and attractive are the same traits that you would find in any physical store. But this is not the end, just the beginning. Test to see how smoothly you go from Instagram ads to your sales page. Digital media means that there are going to be many points of contact in which your target customers will start their process with your company. That’s where our knowledge with website auditing, social media engagement, and more comes into play.
We at b digital understand that and are here to create a customized plan to help improve your website so that customers are led towards the purchase button and will have had the persuasion that they needed to make that final click. We can tailor an integrated marketing communications strategy so that you make sure your website is sending the right messages to the right people. Click here to learn more or request an email from us today.