Social media can be frustrating at times. We've simplified what you should focus on to make your job easier.
What would be your answer if you ask someone how social media has gotten so much space in your daily life? Would you say 30 to 40 minutes for a day, or it would be two to three hours a day. Brian Dean, a founder of Backlinko, showed his recent statistical report followings, “Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021 Backlinko”. Looking at this one statistical point, we can see that there is no limit to this growth of social media. Due to this situation, almost most of the companies slight into social media platforms to run their business and more attention of their customer reviews. As a result, many companies can benefit from it using a variety of social media to improve their marketing strategy. Using social media is beneficial, but using it effectively can bring so much success to your business. There are four simple steps to boost your social media marketing.
First, be active on your social media platform. It is essential to share and post your business-related information, sales, discount, reward, etc., on social media. Moreover, you could share information that is useful for health or beneficial to people’s daily lifestyle. For example, you could share information that encourages people to use a mask during this pandemic. Or how convenient that you can stay at home but to the online order using their website. Try to post on social media once a day, share your advertising videos, and transmit customers’ experiences on your social media.
Second, engaging with your followers and customers on the social media account regularly. One of the ways to start engaging with your customers is by announcing a “giveaway.” According to Shane Barker, “Giveaway is a promotional tactic where business or influencers ask their followers to perform certain actions to participate in a contest to stand a chance to win a free prize. The actions could include tagging a few friends and liking and commenting on the post following certain accounts ShaneBarker”.
Third, brand yourself on your social media platforms, by showing the quality of the products and how it is valuable and necessary for your customers. If you provide service, it can be beneficial, effective, and convenient for your customers. Be specific with your timetable, schedule, service, and price. How precise and clear your product and service is, how satisfied
your customers will be. It will also affect greatly to customer retention.
Fourth, working closely with influencers or someone famous or familiar on social media. Once your customers find out that your company and your business collaborate with influencers, it gets more attention and is the way to boost your social media. Closely to that influencer, the social media reactions increases. Lastly, you will never lose following those steps to boost your social media marketing.