Becoming more precise and effective is a solid goal. Quality marketing will help you to get there.
Indeed, we all act as consumers and producers at some point in our lives. When you are at work, you fulfill your duty to accomplish your task by answering your clients' questions, serving their needed products, or doing everything that will exceed your customer's expectations. On the other hand, you become a consumer to other business owners or the service. So basically, we all experience being consumers, and we want the best-qualified products and most professional skilled services.
Now, I want to suggest three ways to create a long-lasting bond with your clients rather than just worrying about the number of products or services.
Those are, first, to have empathy and make an emotional connection with your customers. Why is it necessary? Why would it happen if we could make a connection with customers? According to loyaltylion, "…excellent customer service, could be described as the true meaning of customer loyalty. It can result in your business gaining repeat customers and referrals for new customers." Showing satisfied service affects the customers, but it will also attract other customers to the business. And studies show that 86% of people will pay more for excellent customer service.
The second step that the company should follow is to ask for regular feedback. There is no such thing that we can do things 100% perfect so that there is room to improve and change it for the better. An honest opinion will come from getting feedback from your customer by using customer satisfaction. The business may worry about lousy feedback, but that is the moment to know the truth, improve themselves, and find a new idea.
Third, reward the loyal customers and make them feel exceptional getting service from your business. What would you think about getting an extra gift because it is your birthday? What would you think if the company remembered your birthday and sent you a gift for your special day? Of course, you feel fantastic and think about how the value you are to the business. According to Daylite, "…returning customers is that they spend 67% more money than new ones". If you have an option next time, you will certainly choose one that remembered your special day. And one that sends you their information about the super sale, discount, and unpassable annual sale. In summary, though making more sales is essential to the business, it is more beyond when surrounded by loyal customers.