Learn how to connect with your younger target audience.
There are 83.1 million millennials in the United States, according to Forbes. That means that if you are considering the long-term growth of your business, this is an audience that you need to start investing in now. Every generation has had its fair share of people that care about their social responsibility and the environment, but millennials bring it to a whole new level. With the impact of social media, global entertainment, and more, this age range is very conscious of how they present themselves to those around them through the things they do and wear.
From coffee to clothing, millennials can be known as young adults who will spend an extra penny on consumables that they believe will make them look and feel good in the moment. Here are several statistics from Forbes that show where millennials are spending their money.
- 60% of millennials spend more than $4 on a single coffee.
- 70% of millennials will spend a little extra to eat at the hip restaurants in town.
- 69% of millennials buy clothes for reasons beyond basic necessity.
- Over 50% of millennials spend money on taxis and Ubers while only 29% of Gen X and 15% of boomers do the same.
With the rise of online shopping, companies like Amazon, Doordash, and others have found their strategic positioning to take full advantage. Consider your digital funnel. How effectively does it take the consumer from places such as Instagram and Youtube to your website, where they can find a brand that represents who they are and make that decision to support your company? Focusing more on the colors of your website and advertisement more than wording may prove to be effective with this generation who quickly scroll from one post to another. Another step would be to see how you can support a social or environmental cause. The shoe company Toms was able to tap into such a large, young audience by emphasizing their desire to help others.
“I think that’s why TOMS has had such a fast rise and success — we have a really powerful story, and people want to feel that they’re a part of a brand they’re supporting, not just a customer,” says Mycoskie.
Social media will be a powerful tool in your kit when it comes to digital media. Millennials have been shown to advocate brands or products they love by sharing videos, photos, and even tweets of the companies they support. Instagram reels and TikTok videos are also a fun and easy way to connect with this target audience. The plus side of creating these short videos is that you don’t even need a big budget, just some creative minds. Reels and TikToks have been shown to drive massive attention towards businesses’ products or services. It may seem like a big hurdle to learning how to create these and how to do it well, but don’t worry! That’s the beauty of going with b digital, we do it just for fun.
Media communication is also important. Taking the time to analyze what is the message being sent to these Gen Z and Gen Y consumers can make a huge difference in how you approach them. An integrated marketing communications plan may be just the thing that you need. Doing so can allow you to more flexible on pricing of your own products or services because millennials will focus more on what they represent when they go with your business.
That’s where b digital comes in. Going with b digital will help your business to adapt to the rising generation quickly. Our team is made of young adults from all over the world, and know what things attract peers our age. You’ll get insights directly from us on how you can make your branding and image more attractive, and we’ll take care of the digital media funnel that will result in increased traffic and sales. We’ll even teach you how to make a Tiktok yourself so that you can do it with your team as well! Contact us today for your free quote or request a phone call here.