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Faculty of Business & Government
bdigital

Light the World

Our Process

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THE CHALLENGE

The Light the World campaign sought bdigital students' expertise in crafting a persuasive promotional campaign. The goal was to motivate Hawaii residents to donate to the Giving Machines at Pearlridge Center, with all proceeds benefiting local charities.

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THE SOLUTION

Students created a content calendar to guide campaign organizers, ensuring optimal utilization of Giving Machines. It highlighted donation items and showcased benefiting charities, effectively maximizing the campaign's impact.

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THE RESULTS

The students produced 60 social media content items for event organizers to choose from. Thanks to bdigital, the campaign experienced increased followers and engagement on social media. They also raised funds and greater awareness for the supported charities.

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The Promotion

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A small blonde girl looking inside a vending machine. She is wearing a white shirt and has a braid in her hair. In the vending machines, you can see white and red packets that you can purchase. It has the "Light the World" logo in red in the bottom right corner of the picture.
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A group of young kids are standing in front of a sunset. They are all holding hands and their faces aren't visible, only the silhouette of their bodies as they're holding hands. The sky is light blue and the sunset is yellow and orange. In the bottom right corner, you can see two logos. One of the logos says "Family Programs" in green text and the other logo says "Light the World" in red text.
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In this picture, someone is holding a red pin out that says "Give" with the "Light the World" logo underneath. Behind the pin, you can see a red vending machine with the "Light the World logo" on it. In the bottom right corner of the picture, there's a logo that says "AFY" which stands for Adult Friends for Youth. The logo is white and blue.
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Light the World Testimonial