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Faculty of Business & Government
bdigital

NCAA Tournament

Our Process

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THE CHALLENGE

BYU Hawaii's Patty Mills North Shore Classic, an NCAA Division I men's basketball tournament, aims to attract more students and community members. Two marketing classes developed a plan to boost attendance and overall engagement.

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THE SOLUTION

The bdigital marketing team conducted extensive research and developed individualized plans for two target audiences: community members and BYUH students. This involved two months of dedicated collaboration.

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THE RESULTS

Student marketing teams crafted a comprehensive plan with impactful messages, strategies, social media calendars, feedback integration, and budgets. 50+ volunteers raised awareness, resulting in increased attendance and positive outcomes.

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THE EVENT

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A girl is standing at the front of a gym wearing an orange shirt and black shorts. She is bouncing a basketball off the ground. There are people behind her moving around. Their bodies are blurred from the movement.
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There is a picture of a gym shot from the top of the stairs. You can see several rows of maroon stairs. The gym floor is beige and red. It is fairly empty with a few people standing around.
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There is a basketball player on the left. Captured is his side profile. He has braids, a beard and mustache. He's brunette with tan skin. He is wearing a black headband and a black and white jersey. Next to him is a 'Patty Mills North Shore Classic' logo. The logo has a basketball with palm trees sticking out at the sides with the words in the center in black, blue, and white font.
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NCAA Testimonial