Project Elect Women in Public Service

Bdigital partnered with Project Elect to help educate members of the Church of Jesus Christ of Latter-day Saints about the importance of women’s involvement in public service.

Bdigital marketers set out to create evergreen social media content and establish an Ambassador program to help find individuals who connect with Project Elect and bring them together. Lastly planned a campus-wide discussion-based event with a panel consisting of the president from Project Elect and other government officials from the state of Hawaii and California.

Bdigital marketers developed a year-long evergreen content calendar spanning multiple social media platforms. The team also trained Project Elect’s first official Ambassadors and hosted the Be the Change event at BYU–Hawaii, which drew over 200 attendees. The awareness generated by the event enabled the recruitment and training of additional Ambassadors, bringing the current total to over 30.