Newspaper, magazines, and other print materials are a thing of the past. Learn what captures a young audience's attention.
It’s no secret Tiktok is taking over. Tiktok has surpassed every other social media platform’s benchmarks, including Instagram. Not only does Tiktok have a young (and old) loyal user base but this new video platform has infiltrated all social media platforms. Now Instagram has reels, Youtube has shorts, etc. Studies are showing people love video content, especially the younger generation. Not convinced? Read 4 reasons why you need to implement video in your marketing startedgy to reach the next generation of consumers.
Digital media has trained the world to have a short attention span. Hours of scrolling, liking, and endless content have taught us to get our little endorphin high the quickest & easiest way possible. That’s why video content, especially video content under 1 minute (reels, TikToks, shorts, etc.) does so well. How often do you stop to actually read the 3-minute article? Or how often do you stop to watch the 30-second video explaining the exact same thing? Maybe you are different, but “ an average person will spend 100 minutes per day watching online video in 2021 (Zenith Media) and people watch an average of 16 hours of video every week (Wyzowl)”. Video has simply become the desired content of choice and you could be reaching more people at a faster rate.
Did you know that people actually retain information better in video format? It’s true! “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)”. Your ad will go 10x farther in a video than it will in words. Video content typically takes a longer time to produce however it has a longer shelf period. People can watch a video over and over again. You can only look at the same post-2-3x. Plus, social media platforms prioritize video content on their algorithms, Video content you created a week or months ago still appears on people’s feeds. Gen Z and Millenials can be passively influenced by your ads for an infinite period of time.
Videos make people spend a longer time on your site or social media platform, making video content creation so crucial to your digital marketing strategy. “Including a video on your landing page can boost your conversion rate by up to 80% (WordStream)”. Videos are simply more engaging than a picture or words. Videos make people curious and cause them to look further into your products or services. If you have an incredibly high bounce rate, video marketing is a great way to grab people’s attention and suck them into your website. With a low attention span desire for fast information
Video marketing is successful among the younger generation because video content is prioritized in social media feeds, it is quick, engaging, informative, and evergreen content. Creating marketing videos does not have to be hard or require a large budget, Try putting your business out there on Instagram reels or Tiktok. You may be surprised by the instant success you see.