There are so many different social media apps these days. Check out the pros and cons of each one.
If you are just starting a business or just getting familiar with the tools of social media, you are probably wondering which platform you should get on board with. The short answer is: it depends. This blog post will explore the features of the top platforms and you can decide which one is best to connect you with your target customer.
1. Instagram
Instagram is great for business because it has many different features. You have just regular Instagram images, carousel images, Instagram stories, live audience, IGTV, reels, maps, and more. There is an infinite number of tools for businesses on this platform. In addition to that, Instagram makes it really easy to promote posts so that you can reach an even bigger audience.
2. YouTube
YouTube is great for businesses that need to share their ideas through videos. It is a highly creative platform and good for businesses that want to offer educational content for your target customers.
3. Pinterest
Pinterest is a creative platform where brands can share ideas in the form of pins. These pins can link to a website or blog and can bring a lot of traffic in that way. It allows users to pin certain ideas to boards where they can save them for future reference.
4. Facebook
Facebook is like Instagram in that it has a lot of different tools for businesses. It also has user friendly promotion features. It has more users than Instagram and allows you to reach an older population.
5. Twitter
Twitter is great for customer service of companies that want to directly communicate with their audience through words. The whole platform is pretty much a series of small conversations.
6. Snapchat
Snapchat is a great way to reach to the rising generation. This platform is attractive to young high school and college age users. This platform allows people to communicate through sending images called snaps. Each snap can have text and makes communicating back and forth fun. This is a good platform for companies trying to connect with its young users.
7. LinkedIn
LinkedIn is a professional platform that allows businesses and qualified individuals to reach each other in a professional environment. It is perfect for finding top talent and hiring for your business. In LinkedIn, each platform is like a resume.
These are the top social media platforms in the world today. To benefit your business, first you need to identify your target customer, and pick which platform will reach them the easiest. Then curate a marketing strategy to create the content to grab their attention.
If you want more information on each platform, head on over to the business pages for the Australian Government. That site goes into much more detail if you are interested. For information on why social media can be the best tool you have ever used to market your ideas, read this link. That site is informative to those who are unfamiliar with social media or just starting out.
Pay a visit to Business News Daily to read about the importance of branding and this link for the top three reasons a marketing audit can boost your business.