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Faculty of Business & Government
bdigital

Women's Services and Resources

Our Process

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THE CHALLENGE

Bdigital partnered with BYU Hawaii's Women Services and Resources department to raise awareness about their services among students, especially females. Many students were unaware of the department's purpose and location.

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THE SOLUTION

The students of bdigital provided extensive support to WSR. They created a two-year content calendar, organized campus events, produced print materials, captured photos and videos, and conducted research for female students.

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THE RESULTS

The bdigital students accomplished key milestones: Instagram grew to 1,000+ followers, organized successful WSR events, created valuable website content, conducted valuable research for student mothers, and established WSR as a functional department.

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Photography

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There's a group of eight female students posing and smiling for the pictures. All of them are brunette. Two girls are wearing white shirts, three girls are wearing green shirts, two girls are wearing burnt orange shirts, and one girl is wearing a taupe shirt. They all have different skin complexions and look happy to be spending time together.
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A woman with long brown curly hair sitting on the floor reading a book, wearing a blue shirt and black pants. Next to her is her baby boy, on the floor crawling next to crumpled up pieces of paper.
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A family of five consisting a mother, father, two sons, and baby daughter. The mother is wearing a black dress and the father is wearing a blue dress shirt, they are standing behind their two sons and the father is holding a baby daughter. The two sons are sitting on stools in the front. They are all smiling for the picture.
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There's a group of three girls sitting on the ground with a white background. They are wearing the colors white, blue, and black and they are all brunette. One girl has a flower in her hair. They are playing a card game of Uno while laughing and looking at each other.
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Women's Services & Resources Testimonial

Print

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There is a graphic of an iPhone being held in front of a blue and yellow background. The iPhone efeatures different apps like the camera, email, text, Facebook, instagram, and canvas. At the top, you can see a notification come in from someone named WSR and the text reads "Thank you for coming!"
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There is a graphic of a man and a woman in formal attire. The woman is wearing a white dress that looks like a wedding dress. The man is wearing a black suit and white dress shirt. The woman is walking and holding the man's hand. The man is jumping in the air with his hand extended to the sky like he is happy. They are in front of a yellow and pink background. Underneath them, you see the BYU Hawaii Women's Services & Resources logo.
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There is a graphic of a man and a woman. They are wearing brown and black colors. They are each holding half of a broken heart and facing away from each other. They are standing in front o f a beige and green background with beige vines coming out of the sides. At the bottom, there is a BYU Hawaii Women's Services & Resources logo.
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There's a group of three girls talking and laughing with each other. They are all wearing black pants and light colored neutral shirts. They are all brunette. The girls on the sides are looking and smiling at the girl in the middle who is laughing and covering her mouth with her hand. They are standing in front of green grass and palm trees. It looks like a sunny day.

Social Media

The bdigital team was able to help the WSR team reach over 1,000+ followers by creating content in their content calendar.
Check it out!

Deliverables

WSR Prospectus.pdf

WSR Final Marketing Plan.pdf

Childcare Prospectus.pdf

Events

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There's a collage of four different pictures. One picture has a family of four wearing white, red, and yellow and they are smiling for the camera. Another picture has a girl with brown hair and glasses and she is smiling and holding a poster that says "Stop Domestic Violence" and she's wearing a grey sweatshirt that has the BYU Hawaii logo on it in red. Another photo is a group of students walking around campus. It looks like the sun is setting and there's palm trees in the background. The last photo is a picture of a girl with brown hair holding up a poster that says "Stop Domestic Violence" and she's looking down at it so you can't see her face. She is wearing a brown shirt.
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There are female students sitting in chairs getting their hair done. They are wearing black hair salon covers. There are three female workers that are styling the girls hair and they look focused. They are in a room with white walls and brown doors.
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