Marketing Concentration
Overview:
Customers are the lifeblood of any business. To succeed, businesses must win and keep customers. Marketing is the art, science, and practice of winning and keeping customers. Effective marketing requires excellent analytical, strategic, creative, and relationship-building skills - all of which marketing students learn and develop.
Benefits:
- Gain marketable skills and certificates
- Work on real-world projects with real clients
- Learn how to generate and analyze data to support marketing decisions
- Learn how to think both strategically and creatively
- Learn both time-honored principles and state-of-the-art marketing skills
- Learn how to develop and execute winning marketing plans
- Learn how to build powerful brands
Possible Careers:
- Advertising
- Digital and Social media marketing
- Public relations
- Sales and sales management
- Marketing research and analytics
- Business consulting
- Entrepreneurship
- Retail
- Merchandising
- Brand management
- General management
- Meeting and event management
- International marketing
- And lots more!