Business & Management: Marketing Emphasis
About The Program
Customers are the lifeblood of any business. To succeed, businesses must win and keep customers. Marketing is the art, science, and practice of winning and keeping customers. Effective marketing requires excellent analytical, strategic, creative, and relationship-building skills - all of which marketing students learn and develop.
What You’ll Learn
- Gain marketable skills and certificates.
- Work on real-world projects with real clients.
- Use data to support marketing decisions through analysis and interpretation.
- Develop both strategic and creative thinking.
- Build a foundation in time-honored principles and state-of-the-art marketing skills.
- Create and execute winning marketing plans.
- Build powerful brands.
Careers & Pathways
A degree in marketing opens doors to a diverse range of career paths across industries. Graduates are well-equipped to drive brand success through creative roles in advertising, digital and social media marketing, brand management, and merchandising. For those drawn to strategic communication and relationship-building, opportunities thrive in public relations, meeting and event management, and sales and sales management. If you are passionate about data and big-picture strategy, you can pivot toward high-impact roles in marketing research and analytics, retail, business consulting, and general management.
Student Organizations & Activities
Bdigital is a student-led digital marketing agency that helps businesses create effective, affordable, and customized marketing strategies. Since 2021, the agency has connected diverse student talent with real-world clients to deliver fresh ideas, digital media support, and impactful campaigns.
BYUH Marketing Professionals is a dynamic network of current students and alumni dedicated to pursuing and advancing careers in marketing. The organization provides valuable opportunities to learn industry-best marketing tips, build meaningful connections with experienced alumni, and effectively prepare for professional life after graduation.
